1000 Platitudes
"1000 Platitudes" is a large-scale photographic intervention project. It is comprised of photomontages and a video with 1,000 words or expressions commonly used to promote globalised cities to potential investors, such as "open", "modern", "clean", "multicultural" and "cosmopolitan", for example. To make these images, a powerful projector (110,000 ANSI lumens of intensity for images of up to 70 x 70 metres) was placed on a 12-ton truck with a generator. This mobile platform toured the Austrian city of Linz projecting onto all types of buildings: shopping malls, apartment blocks, banks, castles, churches, industrial tanks and others. At each site a letter of the alphabet was projected and then photographed before the authorities were notified. Sources of reference for this project include Etiénne-Gaspar Robertson's Phantascope (1797), a phantasmagoria projector on wheels; Krzysztof Wodiczko's deconstructivist projections, and the ShotgunTV project by Contained/Timesup (1995).
General info
Spanish name:
1000 Usos Tópicos
Year of creation:
2003
Keywords:
English triptych
Technique:
three Lambda C-Prints mounted on aluminium frames, and documentary video, 25 minutes long
Dimensions:
3 panels of 300 x 120 centimeters each
Edition:
5 copies + 1 AP copy
Spanish triptych
Technique:
three Lambda C-Prints mounted on aluminium frames, and documentary video, 25 minutes long
Dimensions:
3 panels of 300 x 120 centimeters each
Edition:
5 copies + 1 AP copy
Bien Hecha
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Confianza
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Different
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Espacio Público
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Established
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Exclusividad
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Exótica
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Exquisite
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Happening
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Hoy y Mañana
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Kind
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Limpia
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Mano de Obra
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Positive
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Quiet
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Safe
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Superior
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Top-Ranked
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Tranquilidad
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Valedora
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
1 copy + 1 AP copy
Vigilancia
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Welcoming
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Zonas Verdes
Technique:
Lambda C-Print mounted on aluminium frame, and documentary video, 25 minutes long
Dimensions:
300 x 120 centimeters
Edition:
3 copies + 1 AP copy
Exhibitions
- Rafael Lozano-Hemmer: Presencia Inestable, Museo de Arte Contemporáneo de Monterrey, Monterrey, México, 2019 - 2020.
- States of Mind, States of Being; Meditations on the Human Condition, Musée des Beaux-Arts Montréal, Montréal, Québec, Canada, 2019.
- Discursos Premeditats. Collecció Fundación Caja Mediterráneo, Centre del Carme, Valencia, Spain, 2017.
- Avec des Mots, Art Bärtschi & Cie, Genève, Switzerland, 2015.
- Inner Journeys, Maison Particulière Art Center, Brussels, Belgium, 2013.
- Some Things Happen More Often Than All Of The Time, Mexican Pavilion, 52 Biennale di Venezia, Venice, Italy, 2007 (video and monoliths version).
- Beyond Delirious, The Cisneros Fontanals Foundation, Miami, Florida, United States, 2005 - 2006.
- Subsculptures, Galerie Guy Bärtschi, Genève, Switzerland, 2005 - 2006.
- FIAC, Galerie Guy Bärtschi, Paris, France, 2005.
- bitforms Seoul, Seoul, South Korea, 2005.
- Art Brussels, Galerie Guy Bärtschi, Brussels, Belgium, 2005.
- Art Basel 36, Galería OMR, Basel, Switzerland, 2005.
- Art Basel Unlimited - Art Basel 35, Galería OMR, Basel, Switzerland, 2004.
- ARCO '04, Galería OMR, Madrid, Spain, 2004.
- Art Cologne, bitforms gallery, Cologne, Germany, 2004.
- Art Basel Miami Beach, Galería OMR, Miami, Florida, United States, 2003.
- Relational Architectures, Laboratorio Arte Alameda, Mexico City, México, 2003.
- Radiant City Exhibition, Fundación Bancaja, Valencia, Spain, 2003.
- Rafael Lozano-Hemmer, bitforms gallery, New York City, New York, United States, 2003.
Credits
- Rafael Lozano-Hemmer - concept, photography, direction
- Conroy Badger - programming
- Natalie Bouchard, Matthew Marino, Julia Garcia, Ana Parga - production support.
- This project was developed during the HUMO (Huge and Mobile) Workshop organized by Lozano-Hemmer and Brian Massumi at the Ars Electronica Center in Linz, with the support of V2_Organisatie in Rotterdam, and funded by the European Union.
Bibliography
- "1000 Platitudes", Language in art, Netherlands, 2009 (english). Text of 1 page. (Book)
"S Rafaelem Lozano-Hemmerem", Zlaty rez Magazine No. 29 - Media Facade, Prague, Czech Republic, 2007 (english and ceský). Text of 11 pages. (Magazine)- Baillargeon, Stéphane, "Le globe-trotter des arts", Le Devoir, Montréal, Québec, Canada, May 14th 2007 (français). Text of 2 pages. (Newspaper)
- Benedetti, Lorenzo, The City as Interface of Art, La ciudad radiante, Valencia, Spain, 2003 (english). Text of 1 page. (Book)
- Benedetti, Lorenzo, La ciudad como interfaz del arte, La ciudad radiante, Valencia, Spain, 2003 (español). Text of 1 page. (Book)
- Binder, Pat and Haupt, Gerhard, Excerpt from an interview for Universe, SCRABBLE ‒ vídeo, lenguaje y abstracción, Gran Canaria, Spain, 2005 (english and español). Text of 8 pages. (Book)
- Druckrey, Timothy, Relational Architecture: the work of Rafael Lozano-Hemmer, Debates & Credits. Media / Art / Public Domain, Amsterdam, Netherlands, 2003 (english and deutsch). Text of 4 pages. (Book)
- Druckrey, Timothy, "Bodies, voices, pulses, traces, profanations...", Rafael Lozano-Hemmer: Recorders, exhibition catalogue, Manchester Art Gallery, Manchester, United Kingdom, 2010 (english). Text of 7 pages. (Book)
- Galilee, Beatrice, "In Trafalguar Square", Icon, Epping, United Kingdom, February 2009 (english). Text of 2 pages. (Magazine)
- Hernández, Edgar A., "Cae en coma, curador de la bienal veneciana", Comunidad, Mexico City, México, June 6th 2007 (español). Text of 1 page. (Newspaper)
- Lozada, Priamo, and Bárbara Perea, "Rafael Lozano-Hemmer - 'Some things happen more often than all the time'", Kunstforum, Vol. 188, Cologne, Germany, October 2007 (deutsch). Text of 1 page. (Book)
- Lozano-Hemmer, Rafael, Espacio de Alienación, TELOS - Cuadernos de comunicación, tecnología y sociedad (Madrid), no. 56, Julio-Septiembre, 2003 (español). Text of 2 pages. (Magazine)
- Massumi, Brian, "Master Class Huge and Mobile (HUMO)", Making Art of Databases, Rotterdam, Netherlands, 2003 (english). Text of 10 pages. (Book)
- Paul, Carlos, "México vuelve a la Bienal de Venecia tras una ausencia de más de 50 años", La Jornada, Mexico City, México, June 6th 2007 (español). Text of 1 page. (Newspaper)
- Shikata, Yukiko, Huge Mobile by Rafael Lozano-Hemmer, Studio Voice ‒ multi-media mix magazine, vol. 335, November 2003 (japanese). Text of 2 pages. (Magazine)
- Stoel, Elizabeth, Rafael Lozano-Hemmer: Urban Projections, Praxis, Issue 10, Boston, Massachusetts, United States, 2008 (english). Text of 6 pages. (Magazine)
- Tolic, Ines, "Rafael Lozano-Hemmer at the 52nd international art exhibition in Venice", d'Architettura, No. 36, Milan, Italy, August 2008 (english and italiano). Text of 6 pages. (Magazine)
- Walder, Paul, Rafael Lozano-Hemmer: fragmentos de un código fuente. Rafael Lozano Hemmer: fragments of a source code., Art.es, Spain, 2012 (english and español). Text of 34 pages. (Magazine)
Photo library (click to expand)
Photomontages and DVD
2007 - Mexican Pavilion, 52 Biennale di Venezia, Venice, Italy
