1000 Platitudes
"1000 Platitudes" is a large-scale photographic intervention project. It is comprised of a video and photomontages with 1,000 words or expressions commonly used to promote globalised cities to potential investors, such as "open", "modern", "clean", "multicultural" and "cosmopolitan". To make these images, a powerful projector (110,000 ANSI lumens of intensity for images of up to 70 x 70 metres) was placed on a 12-ton truck with a generator. This mobile platform toured the Austrian city of Linz projecting onto all types of buildings: shopping malls, apartment blocks, banks, castles, churches, industrial tanks and others. At each site a letter of the alphabet was projected and then photographed before the authorities were notified. Sources of reference for this project include Etiénne-Gaspar Robertson's Phantascope (1797), a phantasmagoria projector on wheels; Krzysztof Wodiczko's deconstructivist projections, and the ShotgunTV project by Contained//Timesup (1995).
General info
Spanish name:
1000 Usos Tópicos
French name:
1000 Platitudes
Year of creation:
2003
English triptych
Technique:
Three Lambda C-prints mounted on aluminum frames and documentary video, 25 minutes long
Dimensions:
3 panels of 300 x 120 cm each
Keywords:
Edition:
5 Editions, 1 AP
Collectors:
Cisneros Fontanals Art Foundation, Musée des beaux-arts de Montréal, Speyer Family Collection and private collectors
Spanish Triptych
Technique:
Three Lambda C-prints mounted on aluminum frames and documentary video, 25 minutes long
Dimensions:
3 panels of 300 x 120 cm each
Keywords:
Edition:
5 Editions, 1 AP
Collectors:
Fundación Jumex Arte Contemporáneo and private collectors
Bien Hecha
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
private collectors
Confianza
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
private collectors
Different
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
private collectors
Espacio Público
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
private collectors
Established
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
private collectors
Exclusividad
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
private collectors
Exótica
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
private collectors
Exquisite
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
private collectors
Happening
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
private collectors
Hoy y Mañana
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
private collectors
Kind
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
Speyer Family Collection and private collectors
Limpia
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
FRAC Nouvelle-Aquitaine MÉCA and private collector
Mano de Obra
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
private collectors
Positive
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
private collectors
Quiet
Technique:
Lambda C-Print mounted on aluminum frame and documentary video, 25 minutes long
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
private collectors
Safe
Technique:
Lambda C-print mounted on aluminum frame and documentary video, 25 minutes long
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
private collectors
Superior
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
private collectors
Top-Ranked
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
private collectors
Tranquilidad
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
private collectors
Valedora
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
1 Edition, 1 AP
Collectors:
private collectors
Vigilancia
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
private collectors
Welcoming
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
private collectors
Zonas Verdes
Technique:
Lambda C-print
Dimensions:
Variable
Keywords:
Edition:
3 Editions, 1 AP
Collectors:
private collectors
Literal Intervention
Technique:
Lambda C-Print
Dimensions:
Variable
Edition:
5 Editions
Collectors:
Centro de Arte Dos de Mayo and private collector
Exhibitions
- Rafael Lozano-Hemmer: Presencia Inestable, Museo de Arte Contemporáneo de Monterrey, Monterrey, México, 2019 - 2020.
- States of Mind, States of Being; Meditations on the Human Condition, Musée des Beaux-Arts Montréal, Montréal, Québec, Canada, 2019.
- Discursos Premeditats. Collecció Fundación Caja Mediterráneo, Centre del Carme, Valencia, Spain, 2017.
- Avec des Mots, Art Bärtschi & Cie, Genève, Switzerland, 2015.
- Vídeo-Régimen, Museo Lázaro Galdiano, Madrid, Spain, 2015.
- Cruce de Colecciones, CAAM, Las Palmas, Spain, 2014 - 2015.
- Inner Journeys, Maison Particulière Art Center, Brussels, Belgium, 2013.
- Some Things Happen More Often Than All Of The Time, Mexican Pavilion, 52 Biennale di Venezia, Venice, Italy, 2007.
- Beyond Delirious, The Cisneros Fontanals Foundation, Miami, Florida, United States, 2005 - 2006.
- Subsculptures, Galerie Guy Bärtschi, Genève, Switzerland, 2005 - 2006.
- FIAC, Galerie Guy Bärtschi, Paris, France, 2005.
- bitforms Seoul, Seoul, South Korea, 2005.
- Art Basel 36, Galería OMR, Basel, Switzerland, 2005.
- Art Brussels, Galerie Guy Bärtschi, Brussels, Belgium, 2005.
- ARCO '04, Galería OMR, Madrid, Spain, 2004.
- Art Basel Unlimited - Art Basel 35, Galería OMR, Basel, Switzerland, 2004.
- Art Cologne, bitforms gallery, Cologne, Germany, 2004.
- Art Basel Miami Beach, Galería OMR, Miami, Florida, United States, 2003.
- Relational Architectures, Laboratorio Arte Alameda, Mexico City, México, 2003.
- Radiant City Exhibition, Fundación Bancaja, Valencia, Spain, 2003.
- Rafael Lozano-Hemmer, bitforms gallery, New York City, New York, United States, 2003.
Credits
- Concept, Photography and Direction: Rafael Lozano-Hemmer
- Programming: Conroy Badger
- Production Assistance: Natalie Bouchard, Matthew Marino, Julia Garcia, Ana Parga
- This project was developed during the HUMO (Huge and Mobile) Workshop organized by Lozano-Hemmer and Brian Massumi at the Ars Electronica Center in Linz, with the support of V2_Organisatie in Rotterdam, and funded by the European Union.
Bibliography
- "1000 Platitudes." Language in art, 2009. Netherlands. (english) (Books)
"S Rafaelem Lozano-Hemmerem." Zlaty rez Magazine No. 29 - Media Facade, 2007. Prague, Czech Republic. (english and ceský) (Magazines)- Baillargeon, Stéphane. "Le globe-trotter des arts." Le Devoir, 14 May 2007. Montréal, Québec, Canada. (français) (Newspapers)
- Benedetti, Lorenzo. "The City as Interface of Art." La ciudad radiante, 2003. Valencia, Spain. (english) (Books)
- Benedetti, Lorenzo. "La ciudad como interfaz del arte." La ciudad radiante, 2003. Valencia, Spain. (español) (Books)
- Binder, Pat and Haupt, Gerhard. "Excerpt from an interview for Universe." SCRABBLE ‒ vídeo, lenguaje y abstracción, 2005. Gran Canaria, Spain. (english and español) (Books)
- Druckrey, Timothy. "Bodies, voices, pulses, traces, profanations...." Rafael Lozano-Hemmer: Recorders, exhibition catalogue, Manchester Art Gallery, 2010. Manchester, United Kingdom. (english) (Books)
- Druckrey, Timothy. "Relational Architecture: the work of Rafael Lozano-Hemmer." Debates & Credits. Media / Art / Public Domain, 2003. Amsterdam, Netherlands. (english and deutsch) (Books)
- Galilee, Beatrice. "In Trafalguar Square." Icon, Feb. 2009. Epping, United Kingdom. (english) (Magazines)
- Hernández, Edgar A.. "Cae en coma, curador de la bienal veneciana." Comunidad, 6 June 2007. Mexico City, México. (español) (Newspapers)
- Lozada, Priamo, and Bárbara Perea. "Rafael Lozano-Hemmer - 'Some things happen more often than all the time'." Kunstforum, Vol. 188, Oct. 2007. Cologne, Germany. (deutsch) (Books)
- Lozano-Hemmer, Rafael. "Espacio de Alienación." TELOS - Cuadernos de comunicación, tecnología y sociedad (Madrid), no. 56, Julio-Septiembre, 2003. (español) (Magazines)
- Massumi, Brian. "Master Class Huge and Mobile (HUMO)." Making Art of Databases, 2003. Rotterdam, Netherlands. (english) (Books)
- Paul, Carlos. "México vuelve a la Bienal de Venecia tras una ausencia de más de 50 años." La Jornada, 6 June 2007. Mexico City, México. (español) (Newspapers)
- Shikata, Yukiko. "Huge Mobile by Rafael Lozano-Hemmer." Studio Voice ‒ multi-media mix magazine, vol. 335, Nov. 2003. (japanese) (Magazines)
- Stoel, Elizabeth. "Rafael Lozano-Hemmer: Urban Projections." Praxis, Issue 10, 2008. Boston, Massachusetts, United States, 2011. (english) (Magazines)
- Tolic, Ines. "Rafael Lozano-Hemmer at the 52nd international art exhibition in Venice." d'Architettura, No. 36, Aug. 2008. Milan, Italy. (english and italiano) (Magazines)
- Walder, Paul. "Rafael Lozano-Hemmer: fragmentos de un código fuente. Rafael Lozano Hemmer: fragments of a source code." Art.es, 2012. Spain. (english and español) (Magazines)
Photo Library (click to expand)
2019 - Musée des Beaux-Arts Montréal, Montréal, Québec, Canada
2007 - Mexican Pavilion, 52 Biennale di Venezia, Venice, Italy
2003 - Linz, Austria
2003 - Laboratorio Arte Alameda, Mexico City, México
